[PRESS RELEASE – Santa Clara, CA, September 4th, 2024]
The idle TON game BANANA, powered by CARV, has smashed through another milestone, reaching 8 million users within just four weeks of its launch. This achievement makes BANANA one of the most successful TON-based mini games, underscoring the remarkable potential of the TON blockchain for driving high levels of user engagement and growth.
Since its launch on July 27th, BANANA has attracted more than 8 million users as of today, with up to 1 million daily active users. The game boasts 1.8 million cumulative linked accounts and an impressive 73 million completed in-game tasks, highlighting its appeal and sustained engagement among players.
BANANA’s rapid ascent began with a stunning debut, drawing 1 million users in the first 72 hours and continuing to grow exponentially. Players are captivated by the game’s simple yet rewarding mechanics, collecting Bananas with unique attributes and rarities to earn points (PEELs) and trading them for rewards, including up to 500 USDT, adding a financial incentive to the fun.
“Reaching 8 million users is a testament to the power of engaging, incentive-aligned games on TON,” said Leo Li, CGO of CARV. “We are not just celebrating numbers but pioneering a new standard for data empowerment in the gaming world. Our goal is to create a transparent and fair data ecosystem that benefits both business partners and the gaming community, and BANANA is leading the charge.”
BANANA’s achievements reflect a broader movement within the TON ecosystem, where games like Hamster Kombat and Notcoin are also seeing significant traction among Telegram’s massive user base. With millions of users flocking to these mini-apps, TON is rapidly becoming a hub for decentralized gaming applications, showcasing its potential for mainstream adoption.
“The combination of Telegram’s reach and the engaging gameplay of TON-based mini games like BANANA is opening new frontiers in user engagement,” added Li. “With millions of Telegram users already interacting with mini-apps, we’re just scratching the surface of what’s possible.
The game’s success is fueled by the CARV Protocol, a groundbreaking modular data layer that empowers players with data sovereignty, allowing them to own, control, and monetize their gaming data. This aligns with CARV’s vision of revolutionizing data use and sharing in gaming and AI.
BANANA leverages the CARV Ecosystem, including CARV Play, CARV Protocol, and the CARV Mobile App, which already boasts over 3 million registered users. This ecosystem, combined with strategic advertising and KOL promotions, has effectively attracted seed users. From there, BANANA drives organic growth through referral mechanisms and UGC/sharing events, with over 90% of its current user base coming from organic growth alone.
With such a historical milestone, BANANA is preparing for more:
- Marketplace Development: CARV plans to launch a marketplace where users can trade Bananas, utilizing TON as the transaction currency, further enhancing the game’s engagement and economic dynamics.
- CARV Ads Network: CARV is building the TG Ads Network, with the first version of the Demand-Side Platform (DSP) expected to launch in about a month. TG will connect advertisers and publishers, leveraging Banana and other CARV ecosystem games as initial publishers to jumpstart the network. Through the CARV Protocol, users will be incentivized to share their on-chain and off-chain data (with full privacy protection), enabling the CARV Ads Network to offer advertisers precise targeting for user acquisition.
- Project Collaboration and Traffic Distribution: BANANA’s influence and traffic will empower partners seeking user acquisition across various sectors. This includes planned collaborations with major web2 companies, such as Alibaba and Lazada, integrating e-commerce and payment solutions.
CARV’s commitment to fostering the growth of the TON ecosystem remains strong, with plans to continue supporting innovative projects and exploring new frontiers in game development and data management.
“The success of BANANA is only the beginning,” said Li. “We’re excited to keep pushing boundaries and exploring the fusion of engaging gameplay with user-centric data solutions. There’s so much more to come.”
To dive into BANANA and start earning, follow the game on Twitter (X) or Telegram.
About CARV
CARV is building the largest decentralized Identity and Data Layer (IDL) for gaming, AI, and beyond, integrating over 900 games and AI companies, representing more than 30% of all Web3 games, and serving 9.5M+ registered players with 1.3M+ daily active users and 2.8M unique on-chain CARV ID holders. Ranking among the top three globally with 2.1M+ average daily unique active wallets across 40+ chains, CARV has raised $50M in total funding from top-tier investors like Tribe Capital, Temasek Vertex, HashKey Capital, Animoca Brands, and ConsenSys, along with major gaming studios and ecosystems such as MARBLEX (Netmarble) and the Sandbox. The team comprises industry veterans from Coinbase, Binance, Google, and Electronic Arts, all dedicated to revolutionizing data usage in gaming, AI, and beyond.
