The Better For You (BFY) food category, which includes companies such as Simply Better Brands (TSXV: SBBC) (OTCQB: SBNCF), BellRing Brands (NYSE: BRBR), General Mills (NYSE: GIS), Kellanova (NYSE: K) and Mondelez International (NASDAQ: MDLZ) is worth billions of dollars. In 2023, the market was worth $153.52 billion. By 2032, it’s expected to be valued at more than $313.4 billion, according to Market Research Future.
Plus, as noted by Grand View Research, “The demand for ‘better-for-you’ (BFY) snacks is rapidly increasing, driven by a convergence of health consciousness, dietary preferences, and environmental concerns. Consumers are becoming more aware of the links between diet and health, pushing them to choose snacks that are lower in sugar, fat, and calories while being rich in natural ingredients.”
As noted by NielsenIQ.com, “Modern consumers are increasingly health-conscious, opting for snacks that offer nutritional benefits without compromising on taste. This shift is evident in the rising popularity of plant-based snacks, protein-packed options, and products with clean labels free from artificial additives and preservatives. Data shows that sales of healthy snacks have surged, with the segment expected to grow at a faster rate than traditional snacks.”
In short, as consumer demand for healthier snacks grows, so will investor appetites for Better For You stocks like Simply Better Brands (TSXV: SBBC) (OTCQB: SBNCF), BellRing Brands (NYSE: BRBR), General Mills (NYSE: GIS), Kellanova (NYSE: K) and Mondelez (NASDAQ: MDLZ)
Look at Simply Better Brands (TSXV: SBBC) (OTCQB: SBNCF), For Example
Simply Better Brands Corp., a rapidly growing brand accelerator in the global protein-based nutrition category, offering innovative, plant-based protein products that prioritize clean ingredients and exceptional taste, today announced two key strategic actions that the company is taking to further streamline its product portfolio, drive the continued market expansion of its hero brand TRUBARTM and sharpen its focus on profitable growth and value creation.
SBBC recently finalized the sale of its Seventh Sense brand and, as a result, has completed its exit of the company’s cannabidiol (CBD) business. The sale of Seventh Sense follows SBBC’s decision to cease operations of its PureKana business and the divestiture of the Vibez brand during 2024.
In a further action to streamline and focus its product portfolio, SBBC plans to initiate a process in the near future to sell its interest in its No B.S. skincare brand.
“We are excited to announce the sale of our last remaining CBD asset and initiating a process to pursue the sale of the No B.S. brand.” said SBBC Chairman and Chief Executive Officer J.R. Kingsley Ward “These actions have a clear strategic focus to further streamline our product portfolio and pave the way for us to direct additional resources and attention to driving the growth and continued momentum of TRUBARTM in North America and international markets. Based on our success with TRUBARTM and supported by our Board’s strategic expertise, we are now actively evaluating new opportunities in the fast-growing “Better-for-You” consumer product categories that represent a good fit for SBBC and attractive potential for value creation.”
Other related developments from around the markets include:
BellRing Brands, a holding company operating in the global convenient nutrition category, reported results for the fourth fiscal quarter and fiscal year ended September 30, 2024. “We finished the year strong, with our results coming in at the high end of our expectations. Premier Protein consumption accelerated, lifted by better in stocks and meaningful distribution gains. Additionally, Premier Protein achieved all-time highs this quarter for household penetration and total distribution points, and saw strong market share gains in both shakes and powders,” said Darcy H. Davenport, President and Chief Executive Officer of BellRing. “Our momentum remains high as we enter 2025. The convenient nutrition category continues to provide strong tailwinds, with ready-to-drink shakes and powders in the early stages of growth. We have leading mainstream brands that deeply resonate with consumers, giving us confidence in the long-term prospects for our company.”
General Mills reported results for its fiscal 2025 second quarter. “We made important progress accelerating our volume growth and market share trends in the first half of the year, including returning our North America Pet business to growth,” said General Mills Chairman and Chief Executive Officer Jeff Harmening. “To achieve and build on these enterprise-wide gains, we’ve made incremental investments to bring consumers greater value. While these investments lower our profit outlook for fiscal 2025, they better position General Mills for sustainable growth in fiscal 2026 and beyond. Amidst a dynamic external environment, I’m not only confident in our plans, but especially our teams, who are operating with agility and doing what’s right for our consumers.”
Kellanova recently noted, “Our strong third-quarter results reflect once again our strategy and more growth-oriented and profitable portfolio as Kellanova,” commented Steve Cahillane, Kellanova’s Chairman, President, and CEO. “This performance is also a testament to the talent and engagement of a Kellanova organization that is executing at a high level as we prepare for our exciting next chapter as part of a global snacking powerhouse with Mars.”
Mondelez International approved a new share repurchase authorization of up to $9 billion of Class A common stock, effective January 1, 2025. The new authorization, effective until December 31, 2027, will replace the current $6 billion authorization, of which approximately $2.8 billion is presently remaining and would otherwise expire on December 31, 2025. The company may repurchase the shares in open market transactions, privately negotiated transactions or a combination of the foregoing. Share repurchases are subject to the company’s discretion based on market conditions, business considerations and other factors. The Board of Directors also declared a regular quarterly dividend of $0.47 per share of Class A common stock. This dividend is payable on January 14, 2025, to shareholders of record as of the close of business on December 31, 2024.
Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Simply Better Brands. by Simply Better Brands. We own ZERO shares of Simply Better Brands. Please click here for disclaimer.
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