Inside Vogue College of Fashion’s New MA Programmes


Vogue College of Fashion, formerly Condé Nast College of Fashion and Design, is fostering the next generation of talent through its Master‘s programmes. The courses — delivered virtually or on campuses in London and Madrid — span a host of disciplines from creative direction to journalism, communications and business.

The Master‘s programmes equip students with in-demand and multifaceted skillsets — from critical and creative thinking to business acumen required for success.

Students benefit from unique networking opportunities and a roster of industry guest speakers — and have the chance to visit the Vogue headquarters in New York city. Meanwhile, programme leaders are experienced industry practitioners who bridge the gap between theory and real-life practice.

Vogue College’s newest online programme, the MA in International Luxury Business, commences in September 2025 and unpacks best practices in brand strategy and development. Informed by consumer insights, the one-year programme connects students and professionals across the globe looking to gain luxury expertise.

BoF sits down with the school’s global academic director, Johannes Reponen, to learn more.

Johannes Reponen, Vogue College of Fashion's academic director.
Johannes Reponen, Vogue College of Fashion’s global academic director. (Vogue College of Fashion)

How do you approach your educational practice at Vogue College?

I believe that people learn best when they are engaged and when they are motivated. Learning can be fun, but it should also be practical.

The vast majority of our faculty are active in the fashion industry. For us, it is really valuable to bring in industry professionals who practise their craft, who can illuminate the workings of the industry to our students, integrating theory and practice. It allows students to apply knowledge and skills in the real world, making them highly employable. We have a strong record of students going straight into employment from graduation.

We are here to help our students to acquire advanced skills, knowledge, expertise — and a network — for them to progress in their personal and professional journeys and to have an advantage in a competitive job market.

What does the online MA in International Luxury Business offer students?

The course offers a comprehensive education in the management and development of luxury brands — and teaches a mixture of subject-specific, transferable, soft and technical skills relevant for the industry. We have students who are interested in wellness, in beauty, in hard luxury, and we offer them a wide range of information — but also the freedom to specialise.

The fact that it’s online makes it exciting because, while we already have an international student body, it stretches the net even wider. We have offered online courses at the college for a number of years now, so we know how to make online learning engaging— and students say they love our online courses.

​​There’s this perception that studying online is not quite as practical or community-centred as studying in-college, but we prioritise on these aspects. And while it isn’t the same experience, the digital space provides a dynamic environment to facilitate learning. It also makes learning more accessible.

Students also have the option to study part-time — something useful for those already working in the industry who want to acquire new skills or just make themselves more employable. All these aspects that make education more accessible are important, because education itself shouldn’t be a luxury.

How do Vogue College’s Master‘s programmes prepare students for careers in the fashion, creative and luxury industries?

In terms of career destinations, our graduates have gone on to work at a range of household luxury brands, but also in media — whether at Vogue or other publications. Whilst we are affiliated with Vogue, we have a holistic view on education and it is not about setting students up for one destination. It really focuses on the gamut of the industry.

​​Because our student body is international — particularly our MA cohort — we try to think about education as a framework. We don’t like to be prescriptive when it comes to the types of projects that students do. We create a structure for them to acquire subject-specific knowledge, but within that space, we also encourage them to take ownership of their studies so that they can develop their particular expertise.

International students come to study with us, not necessarily with the idea that they want to stay in London or Europe, but to learn the skills that they can then take back home and apply in their specific cultural context. We try to think about how we can create a space where students can, for instance, use an international brand as a case study, to develop knowledge about a particular market sector or country.

For me, those elements of the educational approach at Vogue College are important because we are looking at a global student body that is imminently entering a global industry.

This is a sponsored feature paid for by Vogue College of Fashion as part of a BoF partnership.



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