The Italian megabrand is releasing “Who Is Sabato De Sarno? A Gucci Story,” a short film offering a behind-the-scenes look at new designer De Sarno’s debut last September.
The move comes amid a flurry of documentaries and docu-dramas about fashion, from “Cristóbal Balenciaga” to “The New Look.”
De Sarno’s first show for Gucci was a precise and sexy palette cleanser after the magpie maximalism of predecessor Alessandro Michele, but the brand has yet to tell a deeper story about what De Sarno’s Gucci stands for.
Learn more:
The Business of Gucci’s Designer Debut
Shares rose 4 percent following a Milan Fashion Week outing which saw Sabato de Sarno hone the brand’s universality and upscale appeal. Critics were left wanting more in ways both good and bad.
