Stagwell (NASDAQ: STGW) shares were flat on Wednesday, as its Marketing Cloud’s The People Platform today announced the appointment of George Brady as CEO. Prior to this appointment, Brady held the positions of President and Chief Revenue Officer at The People Platform. The People Platform is an enterprise software company that leverages mobile and location data to map and sequence consumer behavior patterns,
By mapping consumer visits to points of interest and sequencing them over time, The People Platform offers clients including, National Cinemedia, Screenvision Media, Gas Station TV, Best Buy and more a comprehensive understanding of consumer behavior in near-real time. It then allows companies to communicate with specific groups of consumers to receive additional direct responses, further enriching the brand-customer connection.
“The People Platform is uniquely positioned in that no other company is using mobile location and consumer response together to bring those insights and data to the forefront for clients,” said Brady. “We are strategically focused on an untapped ecosystem that plays a critical role in the consumer journey, and I’m proud to lead the team in driving growth both in the U.S. and globally.”
Brady has over 20 years of experience in the retail media industry. Prior to his roles as President and Chief Revenue Officer at The People Platform, Brady held multiple leadership positions at Nielsen including Vice President of Client Solutions On-Location and Vice President of Sales, TV/Cable and Digital Out of Home.
STGW shares docked four cents to $8.00.
