Rome has long been synonymous with elegance, history and timeless style. This year, Hotel de la Ville and Rocco Forte House have elevated the city’s sartorial legacy with The Gentleman’s Journey — a meticulously curated shopping experience designed exclusively for men who appreciate the finest in Italian craftsmanship.
Guided by an expert Italian tastemaker, this bespoke itinerary takes participants on a journey through Rome’s best-kept shopping secrets, from historic barbershops and legendary tailors to refined boutiques and artisanal ateliers. Whether you seek a perfectly tailored suit, handcrafted leather shoes or a signature fragrance, this curated experience promises a sophisticated exploration of the city’s most distinguished establishments.
A Tailored Itinerary of Excellence
Each stop has been carefully selected to showcase the artistry and heritage of Italian menswear. Here’s a glimpse into the exclusive destinations included in this refined experience:
Antica Barberia da Peppino
Since 1957, this historic barbershop has been a haven of impeccable grooming for Rome’s elite, including royalty, politicians and celebrities. Offering a masterful blend of tradition and modern luxury, a visit here is the perfect way to begin your journey into refined Italian style.
Sartoria Tommy & Giulio Caraceni
This legendary tailor has dressed some of the world’s most stylish men, from Cary Grant to Gianni Agnelli. Known for its dedication to craftsmanship and quintessential Italian elegance, Caraceni is the ultimate destination for bespoke, handcrafted suits that stand the test of time.
Marini Calzature
Founded in 1899, this renowned shoemaker became an international symbol of sophistication during Rome’s La Dolce Vita era. Having crafted bespoke shoes for icons like Marcello Mastroianni and Anna Magnani, Marini continues to uphold its legacy of unparalleled artistry from its original workshop near Via Veneto.
Brioni
A global icon of sartorial luxury, Brioni has defined Italian menswear since 1945. Offering both bespoke and ready-to-wear collections, the boutique epitomizes refined elegance with meticulously crafted garments and accessories, all designed in the spirit of “slow luxury” and sustainability.
Schostal
For over 150 years, Schostal has specialised in high-quality Made in Italy sleepwear and fine knitwear, offering timeless pieces that bring effortless sophistication to everyday dressing.
Cruciani & Bella
This intimate haberdashery in Rome’s historic center curates an exquisite collection of gentleman’s accessories, including silk ties, cashmere scarves and sterling silver cufflinks — each designed to add a touch of personal refinement to any outfit.
Campomarzio70
A paradise for fragrance connoisseurs, this storied Roman perfumery has been crafting and curating exquisite scents for four generations. Guests can explore a world of rare and artisanal fragrances, guided by expert perfumers who specialise in creating signature scents tailored to individual tastes.
The Ultimate Personalised Experience
For those seeking even deeper sartorial guidance, The Gentleman’s Journey can be enhanced with bespoke styling advice from renowned Italian menswear expert Giorgio Giangiulio. Known for his refined aesthetic and deep appreciation of classic menswear, Giangiulio will provide exclusive insights into curating a wardrobe that reflects true Italian elegance.
With prices starting from EUR 2,000, this exclusive experience is available for booking through the Concierge Team at Hotel de La Ville and Rocco Forte House.
A Stay Steeped in Elegance
Guests embarking on this curated journey in the Eternal City will have the privilege of staying at Hotel de La Ville, a striking 18th-century palace perched atop the Spanish Steps. Since its grand reopening in 2019, the hotel has become a pinnacle of Roman luxury, boasting elegantly designed suites, world-class dining curated by Chef Fulvio Pierangelini, and the serene Irene Forte Spa. The breathtaking Cielo Terrace offers sweeping views of this iconic destination — an ideal setting to unwind after a day of refined shopping.
For the modern gentleman who appreciates tradition, craftsmanship, and effortless sophistication, The Gentleman’s Journey is more than a shopping experience — it’s an immersion into the very essence of Italian style.
To book your Gentleman’s Journey, contact the Concierge Team at Hotel de La Ville or Rocco Forte House.
Visit www.RoccoForteHotels.com to find out more.
For more on the latest in luxury style reads, click here.